The term "product flow" refers to the actual physical movement of the product from the point of production all the way to the final consumer, beginning with the manufacturers and continuing through all of the parties who take physical possession of the product along the way.
This represents the interaction between the buying and selling functions that are associated with the transfer of title. It is part of the flow of the negotiation process.
If you look at the diagram, you'll notice that the transportation company is not represented in the flow because it does not take part in the negotiation function. Additionally, you'll notice that the arrows flow in both directions, which indicates that the negotiation is mutual at all levels and channels of the system. Since the transportation company does not take title to the product or participate actively in the facilitating function, the ownership flow depicts the movement of the title to the product as it is transferred from the manufacturer to the consumer. Here, too, the transportation function is absent because the transportation company does not take title to the product and does not participate actively in the facilitating function. Transporting actual goods is all that is involved in this process.
When it comes to the flow of information, we can observe that the transportation function has been reinstated, and each of the arrows now points in both directions. In this informational back-and-forth, all of the parties involved actively participate. For instance, Coca-Cola might get information from the transportation company about its shipping schedules and the rates, while the transportation company might try to find out when and in what quantities Coke plans to ship its products from the transportation company. When the information does not concern the transportation company, it may go directly to the wholesaler or the retailer instead of going through the transportation company. These pieces of information are not required by the transportation companies even in the event that there is a discount or an offer.
Last but not least, the Promotion flow refers to the persuasive communication that can take the form of publicity, personal selling, or advertising. The information flow is actively provided and maintained by the advertising agency, which is a new component that has been added to the flow and which contributes to the expansion of the flow. Because these organisations collaborate closely with promotional organisations, we can see that the arrow points in both directions.
The term "product flow" refers to the actual physical movement of the product from the point of production all the way to the final consumer, beginning with the manufacturers and continuing through all of the parties who take physical possession of the product along the way.
This represents the interaction between the buying and selling functions that are associated with the transfer of title. It is part of the flow of the negotiation process.
If you look at the diagram, you'll notice that the transportation company is not represented in the flow because it does not take part in the negotiation function. Additionally, you'll notice that the arrows flow in both directions, which indicates that the negotiation is mutual at all levels and channels of the system. Since the transportation company does not take title to the product or participate actively in the facilitating function, the ownership flow depicts the movement of the title to the product as it is transferred from the manufacturer to the consumer. Here, too, the transportation function is absent because the transportation company does not take title to the product and does not participate actively in the facilitating function. Transporting actual goods is all that is involved in this process.
When it comes to the flow of information, we can observe that the transportation function has been reinstated, and each of the arrows now points in both directions. In this informational back-and-forth, all of the parties involved actively participate. For instance, Coca-Cola might get information from the transportation company about its shipping schedules and the rates, while the transportation company might try to find out when and in what quantities Coke plans to ship its products from the transportation company. When the information does not concern the transportation company, it may go directly to the wholesaler or the retailer instead of going through the transportation company. These pieces of information are not required by the transportation companies even in the event that there is a discount or an offer.
Last but not least, the Promotion flow refers to the persuasive communication that can take the form of publicity, personal selling, or advertising. The information flow is actively provided and maintained by the advertising agency, which is a new component that has been added to the flow and which contributes to the expansion of the flow. Because these organisations collaborate closely with promotional organisations, we can see that the arrow points in both directions.